# Dr Leeya Hendricks

> Dr Leeya Hendricks is a global Chief Marketing Officer (CMO), published author, keynote speaker, professor, and growth strategist. She is the author of The Platform Playbook: The Marketer's Guide to Designing, Scaling, and Leading Platform Growth.

## About

Dr Leeya Hendricks is an accomplished marketing leader with extensive experience across global organisations including Oracle, IBM, Accenture, Gartner, Publicis, and TBWA. She holds a PhD in Management, an MBA from Henley Business School, and lectures at the University of Westminster and MCI Innsbruck.

She is the founder and Managing Director of Hark Consultants, a UK-based growth consultancy specialising in platform-led growth strategy, marketing transformation, and executive advisory.

## Expertise

- Platform-Led Growth Strategy
- Marketing Strategy & Transformation
- AI in Marketing
- B2B Marketing & Go-to-Market Strategy
- Ecosystem Orchestration & Collaboration
- Digital Transformation
- Executive Leadership & CMO Advisory
- Data Strategy & MarTech
- Wellbeing Leadership

## Book: The Platform Playbook

The Platform Playbook: The Marketer's Guide to Designing, Scaling, and Leading Platform Growth is available at Waterstones, Amazon, and other major retailers. It provides a practical framework for marketers navigating the shift from linear funnels to platform-led ecosystems.

Website: https://www.marketersplatformplaybook.com/
Toolkit: https://theplatformplaybooktoolkit.com/

## Speaking

Dr Hendricks is a sought-after keynote speaker at global events including CMO Alliance Summit, Ubiq X Live, FIBE Berlin, World Economic Forum Davos, and Fintech Marketing Hub events. Her speaking themes include:

- Platform-Led Growth (from The Platform Playbook)
- AI in Marketing: Practical Applications for Leaders
- The Modern CMO: Leading Growth at Board Level
- Wellbeing & High Performance Leadership

## Academic & Research

- PhD in Management
- MBA, Henley Business School
- Visiting Lecturer, University of Westminster
- Guest Lecturer, MCI Innsbruck
- Published researcher on Google Scholar
- Board member, Chartered Institute of Marketing (CIM)

## Recognition

- Financial Narrative 50 Honouree
- Fintech Marketing Top 30
- CommsHero Award Winner
- CMO Watch 2024

## Contact

For speaking engagements, consulting, or media enquiries:
Website: https://leeyahendricks.com
LinkedIn: https://www.linkedin.com/in/dr-leeya-hendricks-120b95a/
Google Scholar: https://scholar.google.com/citations?user=8mGqjegAAAAJ&hl=en&oi=ao

## Links

- Homepage: https://leeyahendricks.com/
- Speaker Page: https://leeyahendricks.com/speaker
- The Platform Playbook: https://www.marketersplatformplaybook.com/
- Platform Playbook Toolkit: https://theplatformplaybooktoolkit.com/